Established in 1937, the Sukkur factory was declared evacuee property and allotted to Muhammad Yakoob who renamed it Yakoob Biscuit Factory. After the death of the founder, the company was restructured in 19, and finally became a part of Britannia in 1983. The Mangharams were originally from Sukkur in Sindh province but they had branches in Bombay, Calcutta and Delhi with a factory coming up in Gwalior in 1951. Mangharam ki, energy food biscuit, energy food biscuit’ (drink your tea and eat your J.B. My father, born in 1946, remembers to this day, the ditty: ‘ chai piyo aur biskoot khao, J.B. ![]() Originally intended for British soldiers, the biscuits soon became popular among children. ![]() Mangharam, was formed as a company in 1919: they were manufacturers of ‘energy food biscuits’ made from glucose. ![]() Meanwhile, coming back to biscuits, another little-known brand famous in its time, J.B.
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